- What is Search Engine Optimization (SEO)?
The definition of Search Engine Optimization is to make your website search engine friendly. Search engine enables the internet user to find the sites of their interest when a keyword is entered by the user. A search engine runs the spiders, collects and stores the data from all over the world.
- What is Internet Marketing?
Internet Marketing is the methods of using the Internet to promote products and services includes Search Engine optimization, Email Marketing and pay-per-click, Search Engine Marketing.
- What is SEM?
SEM means Search engine Marketing. SEM refers to using paid listings, paid inclusion and PPC (Pay Per Click) to promote websites using search engines.
- Why do I need Search Engine Optimization or Search Engine Marketing for my website?
After spending lots of money in making an appealing website and in advertisement, you might find that very less people are visiting your site. People surfing through internet do not have the patience to look through millions of pages shown in the search engine result. It has been noted that the net users visit only the top ten results. If your website is not in top search results, you lose your customer to your competitors. By optimizing your website, you will get more business as more people will visit your website. You will get more leads as your website is in top ranking.
- How much time does it take to list new website in Google search engine?
It takes at least 6 months to list a new website in Google search engine result pages. You will have to be patient and wait for the page to appear in top ranking. Sometimes your new website appears on the top rank and suddenly falls down. There are many theories regarding this sudden change in the website ranking. One of the theory is Google Aging Delay.
- Google Ageing: Google has incorporated the ageing delay to stop the inflation of artificial linking strategy. The artificial reciprocal linking will show high link popularity and PageRank. Many of the websites appearing in top position in Yahoo, MSN, and other search engines may not appear on top position because of Google Ageing.
- Be patient! It is advisable to plan ahead, register your domain name and configure the hosting. Temporary pages with enough content and all the requirements for listing in a directory must be put on the server.
- What is the difference between search engine and directory?
- Search engines: It is programmed software which collects the data from the web sites all over the world, stores them, and later retrieves the related data when a user enters the keyword in the search engine.
- Directories: As the name suggests, directories are like white pages or yellow pages which catalogs businesses according the field they serve. These web-based directories are organized by human editors. Yahoo is first directory categorizing different businesses. With increase in number of website all over the world, it became impossible to catalog all the businesses manually.
- Difference: Search engines are programmed software, whereas the directories are cataloged manually.
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Also known as a bot, robot, or crawler. Spiders are programs used by a search engine to explore the World Wide Web in an automated manner and download the HTML content (not including graphics) from web sites, strip out whatever it considers superfluous and redundant out of the HTML, and store the rest in a database (i.e. its index).
- Search Engine Results Page (SERP)
A page of search results delivered by a search engine.
Keyword popularity
The number of occurrences (times) of searches done by Internet users of a given keyword during a period of time.
The more times a word is search the more popular it becomes.
- Keyword research
Determining the words and or the phrases that people use to find something, then compiling them into a list for use on web pages, etc.
- Keyword
A word that a search engine user might use to find relevant web page(s). If a keyword doesn't appear anywhere in the text of your web page, it's highly unthinkable that your page will appear in the search results.
- Meta tags
Meta-information that is associated with a web page and placed in the HTML but not displayed on the page for the user to see. There are a range of meta tags, only a few of which are relevant to search engine spiders.
Googlebot is a search bot used by Google. It collects documents from the web to build a searchable index for the Google search engine.
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